Fix Auto USA collision centers wanted to grow their national footprint and increase brand recognition. They had a limited budget and at the time, were only targeting their marketing efforts to San Diego residents. LMA created a marketing plan to substantially grow the Fix Auto brand and expand into multiple markets.
“What LMA really did for us is that they helped us understand the consumer space without that EGO invested. They spent a lot of time working with us and understanding who our primary customers were, where they shopped, how they made purchase decisions, and then gave us the expertise we needed to figure out where to place our advertising dollars.” – Paul Gange, Former President and CEO, Fix Auto USA.