Television Advertising has and continues to be one of the most effective ways to reach potential customers. According to the New York Times, American adults are watching an average of five hours of television per day, making this a powerful platform for advertising. Advertising on TV has shifted as more consumers are using streaming services. These changes in behavior present new opportunities and challenges for advertising. Today, TV consists of linear TV (broadcast, cable, and satellite) and connected TV (over-the-top streaming).
Linear advertising allows you to choose and advertise on a network specific to your audience. Broadcast television reaches a large audience with programming such as news, sports, and specialized programming. The benefit of broadcast TV, is that it reaches almost every home for free. Cable television offers access to programming such as ESPN, HGTV, and CNN. It’s useful in targeting a more specific audience such as sport’s enthusiasts.
Connected television refers to over-the-top (OTT) streaming. Meaning users stream their content and bypass cable. These ads are served within websites or apps and are great for serving a younger audience.
With all these options for television advertising, targeting your audience and creating an effective marketing campaign takes strategy. LMA has knowledge of all of the different TV advertising options. We also have extensive relationships in local television, giving us an edge over the competition when it comes to rates, reporting, and overall knowledge of the industry.