Meet the LMA Team

Laurie Fisher

Founder & CEO

Laurie Fisher founded LMA in 2004 and has presided over the company ever since. She opened the agency as a result of her many client requests to assist them with all aspects of their marketing. Laurie has always stressed client results as the foundation of her business. Laurie's vision and long-standing relationships with both the media and her clients, has taken the business from start-up to one of the leaders in the industry. Laurie has over 20-plus years of media experience and an extensive background as an award-winning producer for such organizations as Clear Channel Communications, Jacor Broadcasting, Gannett and Midwest Television.

Jeff Fisher

Managing Partner

Jeff Fisher is involved in the account strategy, management, and business development for LMA Marketing & Advertising. Jeff brought over 30 years of media experience to LMA on the station side working with radio stations and cable companies. Prior to joining LMA, he spent 14 years at Cox Media where he was the VP/GM of the organization overseeing the ad sales on Channel 4-The Padres as well as all of the Cable Channels in San Diego. Cox Media represented Cox and Time Warner for cable ad sales known as the San Diego Interconnect. Prior to joining Cox, Jeff was the GSM of KOGO radio in San Diego overseeing the sales of the number 1 News/Talk radio station.

Lindsey Lawson

Vice President, Creative Director

After 30 years on the advertising sales side in San Diego, Lindsey took over as CEO of The Daniel Obst Agency and for 3 years handled all the marketing and advertising for (12) local clients. In Jan 2018, her agency merged with LMA offering them many more resources. During her sales tenure she became an expert in print, radio, cable and TV. While working for Cox Media and KGTV ABC Ch 10, she learned the complexities and significance of digital and social media. One of her strengths is video production, she has overseen and helped direct TV production for clients for over 18 years.

Geoffrey Noyes

Director of Business Development

As Director of Business Development, Geoffrey helps drive the business and increase revenue, identifying and developing new business opportunities while building and expanding our current LMA clients. He recommends new products and services, proposes and develops new strategic partnerships, writes proposals and plans, and guides long-term objectives. He uses his expertise in Digital and Traditional Media, Analytics, Account Management, and Sales to help bring our clients fresh ideas and enhanced reporting. He has a well-rounded background, and was previously an Account Executive at a major local Radio group where he worked closely with local and national clients to develop and execute new marketing and advertising strategies.

Beatriz Jiron

Sr. Account Executive

As an Account Executive, Beatriz manages an array of accounts for LMA and oversees digital strategy among different industries. In her most recent role, she served as Production Director at the largest Spanish-Speaking Mass Media company in the world. At LMA she develops and executes marketing campaigns, as well as multi-platform digital and traditional media productions. With her bi-lingual background, candor with our clients, and forward-thinking creative approach, Beatriz has proved to be a valuable asset to LMA.

Lisa Ratcliff

Media Buyer

A veteran of the advertising industry, Lisa Ratcliff has been planning and buying media for nearly two decades. Beginning her career in Dallas buying multi-market media for national brands like Pizza Hut and Pepsi, Ratcliff brought her expertise to NYC to tackle for broadcast powerhouses like Comedy Central and Reckitt Benckiser. She rounded out her experience through a bevy of account management and agency media buying in her home state of Oklahoma before relocating to the San Diego. As an entrepreneur, consultant and owner of her own boutique media buying and planning firm, Ratcliff has a full understanding of what's required for brands and businesses, whether they are locally owned or have a global footprint, to move the needle and excel in their given industry.

Madison Huntley

Social Media Director

Madison is our Social Media Guru. She creates content tailored to each of our clients and performs her own photography and videography to ensure maximum quality and reach. Her experience in graphic design, photography, social media management and marketing strategy bring a unique and fresh outlook to LMA.

Ashley Estrada

Executive Assistant and Account Coordinator

As the administrative assistant at LMA, Ashley manages the CEO’s schedule with detail and accuracy. She assists in the organization of agency events, lunches and meetings with clients and stations. Has over three years-experience in office management. A graduate from UC Riverside, Ashley has adopted a go-getter attitude which means obstacles rarely impede her from getting things done. She brings her problem solving skills with her big smile when we walk through the door every day.

Steve Shulman

SEO Specialist

Steve Shulman is a serial entrepreneur who is involved in a number of technology startups. At the core, Steve runs High Clarity, a software consulting and digital marketing agency that provides businesses web application development, SEO, SEM, UX/UI and digital marketing services. In addition, Steve is the Founder and CEO of CounterTEN, the first mainstream NFT platform for Brand engagement, access and utility. Steve also serves as the CTO of Hyperluxe Gaming, an Esports company that is building a national youth sports educational curriculum to teach 8-18 year olds all aspects of computer gaming, entrepreneurship and technology. Steve graduated with a Bachelor of Electrical Engineering and a Masters in Software Engineering. After moving to Boston, Steve completed a certificate of advanced graduate study in Business and Management from Harvard University. Steve has taken part in a number of startup accelerator programs, including the Founder Institute.

Alex Barenblit


Alex manages the Accounting for LMA. overseeing Accounts Payable/ Receivables/ Payroll and all other day to day accounting operations. Alex brings to LMA an extensive 15-year experience of working in diverse industries in multiple accounting roles. Alex prides himself on his well-rounded background and legendary customer service skills. Prior to joining LMA, Alex was working as the Controller for a high-end Cosmetic Dermatologist in Southern California.

Cindy Kendrick

Graphic Designer

As the Graphic Designer for LMA, Cindy oversees a portion of the creative element for LMA's clients. Cindy has over 28 years of experience as a graphic designer. She brings to the team her talent and expertise in identity and branding design, taking creative ideas from start to finish, and delivering outstanding results. Cindy has an extensive background working with brands in a plethora of industries, including restaurants, beauty, magazines, educational and health care institutions, hospitality, clothing, and many others.

Krishan Coughran

Digital Strategist

Krish oversees the strategic digital planning for many of LMA's clients. He brings a wealth of business, Internet and sales experience to the team. In his career, he has created the initial strategic online marketing strategies for approximately 300 companies, ranging from small start-ups to large international corporations. Krish has years of Digital Media experience and co-founded Ignite Visibility.

John Lincoln

SEO Specialist

John is our go-to guy for all things SEO. With over 10 years of demanding industry experience, John has worked on well over 400 Internet marketing campaigns, many of which were with global brands, fortune 100 companies and household names. John has authored thousands of blogs and articles, taken multiple websites to number one positions in Google for competitive keywords and built social communities by hundreds of thousands of members. Professor at SDSU and co-founder of Ignite Visibility.

Vince Heald

Public Relations Specialist

Vince has more than three decades of high-level experience in public relations, media training, image management, business development, marketing, event production and promotion. With an unparalleled track record of generating and sustaining the highest level of targeted media exposure for his clients, Vince conceptualizes and leads communication's campaigns at his firm Beck Ellman Heald, one of San Diego’s longest established and most respected agencies, Vince’s track record of success includes representation of leading for-profit and non-profit brands. As a strategic partner and highly effective media trainer, Vince has earned excellent rapport and respect among news media and clients locally and throughout the nation and is considered a key partner in relationship building, event promotions, story development and execution.

Sara Wacker, APR

Public Relations Specialist

As the Public Relations Specialist for LMA, Sara is responsible for developing media relations and publicity for LMA’s clients. She brings over 15 years of experience to LMA, working on a variety of local, regional and national campaigns, projects and events. Prior to joining LMA, Sara received a degree in Communications from San Diego State University and was the former vice president of c3 communications, Inc. Sara is able to help shine a spotlight on our clients, whether through interviews on TV stations or articles in the local newspaper.