advertising Tag

LMA Marketing + Advertising / Posts tagged "advertising"

Display Advertising Soars To The Forefront of Successful Marketing Campaigns in 2021

Display Advertising offers brand building, effective targeting, and conversion measuring. A great and necessary strategy for your brand to take flight. Display ads are paid advertisements in the form of graphic banners that are displayed on webpages. These can be text, image, or video advertisements that encourage a viewer to click and complete an action, whether that be to purchase a product or service. These visually appealing ads are eye-catching and can grab the consumer’s attention, increasing your visibility and brand awareness. Display Ads are a great way for small businesses to reach consumers. A benefit of display ads is the ability to narrow down parameters to target a specific audience. This benefits your business by spotlighting your company in a high volume to the right group of people. In three days, Heineken Light reached 54% of their audience, 35 million people, by using Facebook video ads. Display ads can track how...

Let’s FACE it. Endorsement Marketing Works.

Many brands have a face to their name. Nike would not be Nike without Michael Jordan’s infamous Air Jordans. Microsoft seems more trustworthy & innovative when you have Oprah telling you so and Calvin Klein remains that cool & modern brand, by using the celebrities of the moment as their spokespeople, such as Kendall Jenner and Justin Bieber. We call this concept, Endorsement Marketing. Endorsers are people making a public declaration of their support of a brand. These endorsement campaigns can be either paid or unpaid. If you’re wondering if involving an endorser into a brand’s marketing campaign is worth it, the answer is often times, YES! From a local level, LMA uses local radio personalities for various clients to engage the public, increase conversion of service or product and to associate brands with like-minded people. On-air influencers are daily companions to people whose recommendations drive action. According to the ‘Power of Personality and...