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La Jolla Cosmetic Case Study

Why La Jolla Cosmetic Came to LMA

La Jolla Cosmetic is the most awarded cosmetic surgery practice in San Diego. They are dedicated to patient care and education while creating a welcoming, comfortable environment that ensures privacy and confidentiality. Originally, La Jolla Cosmetic worked directly with large, national Radio and TV groups. They soon realized that their internal marketing department was being spread too thin and looked to hire an outside perspective. Following countless hours of research, strategy meetings, and proposals, LMA created a suitable marketing plan that has resulted in years of trust and partnership.

What Did LMA Do?

Our team has worked with LJC in a variety of areas including overall strategy, Radio, TV, and Digital creative, media buying, PR, and social media management. We have implemented Radio endorsements across multiple stations, using local personalities to explore their brand, talk about the patient reviews, and let San Diego know why LJC is where dreams become real! In addition to these Radio endorsements, we have created TV commercials and implemented TV campaigns based on analytics and research, helped design Billboards and implement various outdoor strategies, produced targeted digital video and display campaigns using services such as over-the-top media and connected TV, and so much more!

LMA has also executed a favorable social media campaign for specific surgeons in the practice that generates high interaction and increases each surgeon’s following and amount of patients, as well as introduced a larger scale social influencer campaign. However, our methods for outreach are endless. For instance, we worked with this client to fully support their charity event, Homemade Christmas, and implemented a week-long Radiothon for their beneficiary, Humble Design, to fundraise a total of $22,000 in December of 2020!


As a result, La Jolla Cosmetic has seen growth year over year, whilst producing some of their highest profit margins and revenue numbers in the company’s 33-year history. Individual doctors have seen an increase in new clients resulting in their busiest months yet, and La Jolla Cosmetic continues to expand.

LMA takes great pride in our partnership with LJC for many reasons, including the fact that in 2020 La Jolla Cosmetic won some incredible awards: “Best Cosmetic Surgery Practice in the world”, “Best Cosmetic Surgery Practice in the USA”, “Best Marketing and PR Campaign of the Year” by the My Face My Body Awards, and many more!

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Mailing Address  5190 Governor Drive, Suite 106                                                           San Diego, CA 92122