How Social Media Humanizes Your Brand
Humanizing your brand is one of the most important things that you can do for your company. Approximately seven-in-ten Americans use social media to connect with one another, engage with news content, share information and entertain themselves. Because social media is where everyone is nowadays, you have easy access to your target audience. In addition to being extremely popular among the masses, social media gives you the ability to contact your customers directly and build relationships with them.
To connect with customers (and potential customers) you’ve got to show the human side of your brand. How are you embracing your brand values? How are you looking out for the best interests of your customers and employees? Does your product really work? How does your product or service stand out from the competition?
The ability to create real human connection is one of the main benefits of social media for business. Introduce your followers to the people who make up your company and showcase how existing customers are using and benefiting from your products.
The personalities creating your posts will breathe life into the unique brand voice that will forge the connections that keep your followers invested. The modern-day consumer values intense personalization and engagement, and humanizing your brand through social media is a great way to get their attention.