Fix Auto Case Study
Why Fix Auto Came to LMA
Former President Paul Gange of Fix Auto, hired LMA back in 2010 to market the San Diego franchises. In short, Fix Auto collision centers are independently owned auto body collision centers, that pay a monthly fee to be under the Fix Auto name. Their goal was to grow their national footprint and increase brand recognition. LMA started Radio and Television advertisements for their 8 locations. They had a limited budget and at the time, were only targeting their marketing efforts to San Diego residents.
What Did LMA Do?
LMA created a marketing plan to substantially grow the Fix Auto brand and expand into multiple markets. We achieved this by implementing a multi-platform plan including TV, Radio, Aerial banners, Sports sponsorships, PR, and multi-prong Digital/Social media campaigns.
We began purchasing broadcast TV and radio, working closely with TV newsrooms to get additional coverage of Fix Auto’s annual charity program, “Recycled Rides”. This charity event is co-sponsored by Geico and the National Auto Body Council (NABC), aiming to provide vehicles to those in need. Geico donates vehicles and Fix Auto provides steller refurbishments and necessary repairs, free of cost. Subsequently, Fix Auto was thrilled to see results within a few months and saw an increase in their recognition scores by 26%.
One of the many strategies we implemented for Fix Auto was Radio advertisements. They saw over 700,000 impressions on Spanish radio and ~2.8 million impressions on English-speaking stations. Did you know on-air influencers’ recommendations drive consumer action? Statistically, 77% of consumers considered or purchased a product recommended by their favorite on-air host.
Results
Following the success, Fix Auto USA hired LMA to market nationwide for all of their locations throughout the country. As of 2021 Fix Auto is in 21 markets and has over 178 locations. Here at LMA, we pride ourselves in the relationships we build with our clients. We have personally visited all of their shops to meet with each owner and staff to discuss marketing goals and strategies. Consequently, their individual markets voted to increase their monthly advertising budgets due to the success and cooperative strategy between LMA and Fix Auto USA. Over the last 11 years, LMA has helped the Fix Auto franchisees grow their business substantially across the country.
Our Contact Details
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Phone Number (858) 537-9600
Mailing Address 5190 Governor Drive, Suite 106 San Diego, CA 92122