Display Advertising Soars To The Forefront of Successful Marketing Campaigns in 2021
Display Advertising offers brand building, effective targeting, and conversion measuring. A great strategy for your brand or message to really take flight.
Display ads are paid advertisements in the form of graphic banners that display on webpages. These can be text, image or video advertisements that encourage a viewer to click through to a landing page and complete an action, whether that be to purchase a product or service. They help promote businesses or brands whenever people are browsing online or using mobile devices and apps. These visually appealing ads are eye-catching and can grab the consumer’s attention. Increasing your visibility and brand awareness.
Display Ads are a great way for small businesses to reach consumers. A benefit of display ads is the ability to narrow down parameters to target a specific audience. This can benefit your business by spotlighting your company in a high volume to the right group of people. In three days, Heineken Light reached 54% of their audience, 35 million people, by using Facebook video ads.
Display ads offer real-time conversion measuring. They can track how many times your ads have been seen and how many users have clicked on your ads. By using Google Display Network, Julian Bakery saw a 35% increase in conversions and 330% increase in impressions. Their business grew from 10 employees to 35 and revenue more than doubled from the previous year.
Want to beat the competition? Display ads can do that for you! With search retargeting, you can beat out a competitor’s price and re-engage with interested consumers. Studies show that retargeted customers are 70% more likely to buy your product or service.
Display ads that target the right audience with the right message can increase your brand awareness and your ROI.
LMA has spearheaded many impactful display advertising campaigns with a wide array of our clients. By producing attractive and creative ads and matching this with an extremely targeted audience and strong call to action or branding message, the sky is the limit!