Display Advertising Soars To The Forefront of Successful Marketing Campaigns in 2021
Display Advertising offers brand building, effective targeting, and conversion measuring. A great and necessary strategy for your brand to take flight.
Display ads are paid advertisements in the form of graphic banners that are displayed on webpages. These can be text, image, or video advertisements that encourage a viewer to click and complete an action, whether that be to purchase a product or service. These visually appealing ads are eye-catching and can grab the consumer’s attention, increasing your visibility and brand awareness.
Display Ads are a great way for small businesses to reach consumers. A benefit of display ads is the ability to narrow down parameters to target a specific audience. This benefits your business by spotlighting your company in a high volume to the right group of people. In three days, Heineken Light reached 54% of their audience, 35 million people, by using Facebook video ads. Display ads can track how many times your ads have been seen and how many users have clicked on your ads. By using Google Display Network, Julian Bakery saw a 35% increase in conversions and 330% increase in impressions. Their business grew from 10 employees to 35 and revenue more than doubled from the previous year.
With search retargeting, you can beat out a competitor’s price and re-engage with interested consumers. Studies show that retargeted customers are 70% more likely to buy your product or service.Display ads that target the right audience with the right message can increase your brand awareness and your ROI.
LMA has spearheaded many impactful display advertising campaigns for a wide array of our clients. By producing creative ads, narrowing an extremely targeted audience, and providing a strong call to action, the sky is the limit!