Cause & Direct Response marketing is imperative to your overall brand strategy. LMA has seen the writing on the wall when it comes to cause marketing and how it can sway customers to choose a specific brand. According to Forbes Magazine, cause marketing that takes a stand on social issues can dramatically increase a brand’s appeal. According to recent research, 81% of consumers say brands must earn their trust and 66% think brands should take a stand on social and political issues. LMA will help align your company with a cause to produce profitable and societal benefits for both you and your customers. These mutual benefits can include the creation of social value, increased connection with the public, and the communication of shared value, as well as profit.
Many strategies are designed to promote a brand through television advertisements and content marketing. However, sometimes you need a marketing approach that elicits sales quickly and helps you build momentum. That’s where direct response marketing comes in. Direct response marketing is a type of Marketing strategy that compels a high-quality prospect to take immediate action and opt into the advertisers offer. Rather than selling, it educates your audience and costs much less than other tactics to produce. It’s important to have the right data to have a targeted audience for your sales. LMA helps you get the data you need to help build a strong direct response marketing strategy for your brand.
Direct results marketing is more than just getting the phone to ring. It’s about consistently achieving the optimum return on your investment into marketing and advertising. That includes the investment into your partnership with LMA.