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Fix Auto Case Study

Why Fix Auto Came to LMA Former President Paul Gange of Fix Auto, hired LMA back in 2010 to market the San Diego franchises. In short, Fix Auto collision centers are independently owned auto body collision centers, that pay a monthly fee to be under the Fix Auto name. Their goal was to grow their national footprint and increase brand recognition. LMA started Radio and Television advertisements for their 8 locations. They had a limited budget and at the time, were only targeting their marketing efforts to San Diego residents. What Did LMA Do? LMA created a marketing plan to substantially grow the Fix Auto brand and expand into multiple markets. We achieved this by implementing a multi-platform plan including TV, Radio, Aerial banners, Sports sponsorships, and PR, and multi-prong Digital/Social media campaigns. We began purchasing broadcast TV and radio, working closely with TV newsrooms to get additional coverage of Fix Auto's annual charity...

Belmont Park Case Study

Why Belmont Came to LMA Over the past few years, ownership has invested in new rides and attractions, amenities and more. They wanted to change their marketing strategy and include a more year round media exposure. They weren't optimizing the platforms they were utilizing and needed direction on the best ways to engage and grow their audience. Their goal was to increase overall revenue and attraction through radio endorsements and digital media.   What Did LMA Do? During the construction at Belmont Park, we opted for radio - on air personality endorsement campaigns. We also focused on their digital and social strategies. We used targeted display advertising directed towards mothers and families with children ages 4-15 years old.  As a result from this multi- tiered approach, Belmont Park has seen an increase in ride tickets, food, and beverage sales- year-over-year! Services Targeted Display Ads  - Including Geo fencing other theme parks, families and site retargeting. ...

30 Questions With Jeff Fisher

Today we wanted to ask Jeff Fisher, the Managing Partner at LMA, a series of rapid fire questions to get to know him a bit better. Here’s what we found out:   How long have you been working with LMA? 10 years When you were ten, what did you want to be when you grew up? A profession baseball or football player Do you have a nickname? Fish When are you most inspired? Early morning, when I work out at 5 a.m.  What college did you go to? West Virginia University, Home of the Mountaineers Are you a coffee or tea drinker in the morning? Coffee What’s your favorite book to read while you sip your coffee or tea? Any book dealing with business, I really like Patrick Lencioni’s “The Five dysfunctions of a Team” What is your favorite movie? The Godfather What is your favorite sport, team? Football,the Pittsburgh Steelers ...