Case Study

Fix Auto Case Study

Why Fix Auto Came to LMA Former President Paul Gange of Fix Auto, hired LMA back in 2010 to market the San Diego franchises. In short, Fix Auto collision centers are independently owned auto body collision centers, that pay a monthly fee to be under the Fix Auto name. Their goal was to grow their national footprint and increase brand recognition. LMA started Radio and Television advertisements for their 8 locations. They had a limited budget and at the time, were only targeting their marketing efforts to San Diego residents. What Did LMA Do? LMA created a marketing plan to substantially grow the Fix Auto brand and expand into multiple markets. We achieved this by implementing a multi-platform plan including TV, Radio, Aerial banners, Sports sponsorships, PR, and multi-prong Digital/Social media campaigns. We began purchasing broadcast TV and radio, working closely with TV newsrooms to get additional coverage of Fix Auto's annual charity program,...

Belmont Park Case Study

Why Belmont Came to LMA Over the past few years, ownership has invested in new rides and attractions, amenities and more. They wanted to change their marketing strategy and include a more year round media exposure. They weren't optimizing the platforms they were utilizing and needed direction on the best ways to engage and grow their audience. Their goal was to increase overall revenue and attraction through radio endorsements and digital media.   What Did LMA Do? During the construction at Belmont Park, we opted for radio - on air personality endorsement campaigns. We also focused on their digital and social strategies. We used targeted display advertising directed towards mothers and families with children ages 4-15 years old.  As a result from this multi- tiered approach, Belmont Park has seen an increase in ride tickets, food, and beverage sales- year-over-year! Services Targeted Display Ads  - Including Geo fencing other theme parks, families and site retargeting. ...