Coronavirus Media Impact on Television Viewing

Consumers are making significant changes to the way they interact with television in these changes times. Audiences have increasingly turned to local news stations to learn about the impact of Coronavirus on local communities. This includes needed answers such as elderly shopping hours, locations and availability of testing facilities, and information on rapidly changing situations. Local news stations also provide a platform for focusing on the good in our communities as well as a connection with local newscasters who maintain visibility in person during difficult times   In the top 25 television markets, viewership has grown dramatically year-over-year: 33% increase from March 2019 to March 2020.  The largest increase in viewership has been in the Adult 18-34 demographic (38%), followed by Adults 35-54 (35%) and by Adults 50+ (29%).   Viewing habits are shifting to increased time spent on daytime and early fringe dayparts now that the working population is spending time...

How Social Media Humanizes Your Brand

Humanizing your brand is one of the most important things that you can do for your company. Approximately seven-in-ten Americans use social media to connect with one another, engage with news content, share information and entertain themselves. Because social media is where everyone is nowadays, you have easy access to your target audience. In addition to being extremely popular among the masses, social media gives you the ability to contact your customers directly and build relationships with them. To connect with customers (and potential customers) you’ve got to show the human side of your brand. How are you embracing your brand values? How are you looking out for the best interests of your customers and employees? Does your product really work? How does your product or service stand out from the competition? The ability to create real human connection is one of the main benefits of social media for business. Introduce your followers to...

Let’s FACE it. Endorsement Marketing Works.

Many brands have a face to their name. Nike would not be Nike without Michael Jordan’s infamous Air Jordans. Microsoft seems more trustworthy & innovative when you have Oprah telling you so and Calvin Klein remains that cool & modern brand, by using the celebrities of the moment as their spokespeople, such as Kendall Jenner and Justin Bieber. We call this concept, Endorsement Marketing. Endorsers are people making a public declaration of their support of a brand. These endorsement campaigns can be either paid or unpaid. If you’re wondering if involving an endorser into a brand’s marketing campaign is worth it, the answer is often times, YES! From a local level, LMA uses local radio personalities for various clients to engage the public, increase conversion of service or product and to associate brands with like-minded people. On-air influencers are daily companions to people whose recommendations drive action. According to the ‘Power of Personality and...