Branding: The Key to Success in The Restaurant Industry

Branding is the face of your company and is treated as the first impression from the people you're trying to connect with. Anything that the public sees is a part of a company’s brand: logos, graphics, a mission statement, and content related to your company’s vision are effective ways to build a reputable brand image. As a result, your message will be delivered clearly and concisely  Identifying Demographics The Restaurant industry is a very diverse marketplace with different cultures and types of people. Thankfully, branding is a practice that constantly changes to meet the company’s values and style.  It’s essential to identify whom you are talking to. Is it a high-end restaurant that’s looking for adults that want to experience sophisticated food? Or is it a relaxed homey restaurant targeting families and younger people who want quality ingredients at affordable prices? Content that targets a specific group of people while still being in...

Sammy’s Food & Wine Case Study

Sammy’s Food & Wine has been going strong for thirty years with award winning salads, sharables, and fresh wood-fired pizzas. With 12 locations around San Diego, Palm Springs, and Las Vegas, Sammy’s Food and Wine is a staple restaurant and loved by many local residents who have been going to Sammy’s throughout their lifetime.  Following the success of Sammy’s, they opened two brunch restaurants in San Diego and Las Vegas, Toast and Toasted Gastrobrunch. Why Sammy's Came to LMA Originally, Amy Bulgatz, Chief Financial Officer of Sammy’s restaurant group, came to LMA for help with their social media. She felt that with so many locations, they should have a bigger following and higher engagement on their social media platforms. She didn’t think her previous agency was growing their audience as much as they should be and was looking for more creativity. What Did LMA Do? LMA conducted a social audit for Sammy’s Food & Wine,...

Why Radio Advertising in the Digital Age?

In the Digital Age companies are pressured to focus advertising solely on digital advertising. However, this may not be the most effective medium to focus on. Research and advertising results continue to support the use of radio advertising. The three main advantages of radio advertising are its reach, retention, and ROI (return on investment). Reach Radio’s reach even during the digital age hasn’t changed, in fact it has continued to grow. This challenges the idea that many potential advertisers have; radio is on the downfall. Radio continues to reach a growing audience which makes it an excellent platform for advertising.  Retention The retention offered from radio advertising is also often superior to its competitors. Radio has been proven to produce strong responses in impacting consumer behavior such as making a purchase, creating recognition, or stopping into a restaurant. While watching an advertisement is passive, listening to radio requires more engagement and as a result,...

Understanding and Tracking Social Media Analytics

Tracking and Understanding Social Media Analytics can provide useful marketing data that is instrumental in achieving your marketing and advertising goals. Social Media Analytics is tracking data from anything you post or share on social platforms. They can help you understand numerous different marketing objectives such as the most effective content, determining your ROI, better understanding your audience, showing progress over time, and tracking interactions.  Where to Find Analytics  Each Social Platform has their own version of free Analytics. There are also numerous other paid options available for further insights. The free versions included on each platform are a great place to start. The major platforms and their corresponding analytics are Twitter, Twitter analytics; Facebook, Facebook page insights; YouTube, YouTube analytics dashboard; Instagram, post and profile insights. Another free tool to track social media insights is Google analytics. While these analytics relate directly to your website, they can also be utilized to...

Best Ways to Utilize the Instagram Algorithm in 2021

Instagram’s algorithms determine how users are presented content, and it's recently been updated in 2021. This not only impacts user experience, but brand outreach. It's important for any brand marketing on social media to be aware of how Instagram ranks and displays information, in order to best utilize the platform. If you have been on Instagram for a while, you probably remember that posts used to be displayed solely in reverse chronological order. Instagram has since changed this algorithm to account for more factors. It's important for brands to understand what types of content will boost your post and help them be seen by more users. There are six major factors Instagram looks at when displaying a user’s feed, and here is a breakdown of each: Interaction Instagram keeps track of the type of post you like and then displays those types of post later on. Ultimately Instagram is looking to...

PPC v. Paid Social Media Advertising

Paid digital advertising is an excellent way to increase your brand's reach to potential customers. The two major forms of digital advertising are pay per click (PPC) advertising and paid social media advertising. Both allow you to have greater impressions on search pages and social media feeds. Utilizing these strategies will increase your brand awareness and ability to reach potential customers who may not find you otherwise. PPC Advertising In PPC advertising, you pay for the amount of clicks your advertisement receives. This is beneficial because you are only paying when customers click through to your landing page, essentially buying page visits. The way PPC ads are purchased and targeted is through bids on specific ad space. Google then displays the top ads based on the bid amount and best quality advertisement. Other major advertising platforms for PPC advertising are Microsoft and Amazon. PPC advertisements can take the form of either a...

Best Ways To Utilize Amazon OTT

Utilize Amazon OTT (over-the-top) advertising for an effective way to enhance your marketing efforts and increase your brand's reach. Amazon OTT runs ads on Amazon-affiliate sites like IMDb.com, Twitch, and Fire TV. The difference between OTT  and traditional TV advertisements, is that OTT runs on specific apps instead of cable TV. The advantage of Amazon OTT advertising, is that it allows you to specifically target ads towards a more engaged and likely to purchase audience than that of traditional TV advertising. Amazon gives advertisers access to a long history of customer data in relation to shopping interest, which helps effectively target your audience. Below are some tips to setting up your OTT advertisements in the most effective way.  Identify and target your audience  Before starting anything else, it is important you accurately identify your audience and their characteristics. Understanding your audience and how best to reach them is crucial in creating advertisements that...

30 Questions with Laurie Fisher

Today we are honored to hear Laurie Fisher, the Founder and CEO of LMA, answer a series of 30 questions! Laurie founded LMA in 2004 and has presided over the company ever since. She opened the agency as a result of many client requests to assist them with all aspects of marketing. Laurie has always stressed client results as the foundation of her business.Her vision and long-standing relationships with both the media and her clients, has taken the business from start-up to one of the leaders in the industry. Laurie has over 20-plus years of media experience and an extensive background as an award-winning producer for such organizations as Clear Channel Communications, Jacor Broadcasting, Gannett and Midwest Television. Here is the entertaining, informative, and fun information we found out:   When did you open LMA? In 2004! When you were ten, what did you want to be when you grew up?...

The Winery Case Study

Why The Winery Came to LMA The Winery, located in La Jolla, Tustin, and Newport Beach, focuses on bringing "contemporary California regional cuisine, with a hip, vibrant, sophisticated setting, to create a cutting-edge dining experience". LMA created a successful marketing campaign to help double their profits. Due to the franchise, each location has had its own specific goals that LMA was able to help meet. The Winery at UTC in La Jolla had a lease with Westfield that required them to be open for lunch during the week. This became very costly, and our client was losing money on this because of the lack of customers during their lunch hours. As their losses for lunch continued to mount, their owner JC Clow made it their goal to break even. One of the challenges they faced was the area. Surrounding UTC are office buildings with major companies such as Qualcomm and medical practices....

La Jolla Cosmetic Case Study

Why La Jolla Cosmetic Came to LMA La Jolla Cosmetic is the most awarded cosmetic surgery practice in San Diego. They are dedicated to patient care and education while creating a welcoming, comfortable environment that ensures privacy and confidentiality. Originally, La Jolla Cosmetic worked directly with large, national Radio and TV groups. They soon realized that their internal marketing department was being spread too thin and looked to hire an outside perspective. Following countless hours of research, strategy meetings, and proposals, LMA created a suitable marketing plan that has resulted in years of trust and partnership. What Did LMA Do? Our team has worked with LJC in a variety of areas including overall strategy, Radio, TV, and Digital creative, media buying, PR, and social media management. We have implemented Radio endorsements across multiple stations, using local personalities to explore their brand, talk about the patient reviews, and let San Diego know why LJC...