Today’s media landscape is best defined as fragmented – with the average person being exposed to over 5,000 ads per day! While the many media paths may seem overwhelming when creating a media strategy, LMA thrives on the options. There are more ways than ever to reach the target consumer with a message that speaks to them.
With any new partnership or campaign, LMA recognizes the importance of researching your brand’s industry, as well as your primary competitors. Given the competitive landscape, businesses cannot hope to run the show using only their gut instincts. LMA’s market research gets you the information you need so we can work together to scale your brand.
A company’s brand identification is its foundation and story. When the consumer sees or hears something about your product, what do they think of? How do they feel? What is it about your brand that sets itself apart from other brands in the industry? LMA will help you tell your story and achieve your business development goals.
With over 10 decades of experience among LMA’s leadership, we’ve established strong relationships across the country. We know the markets, the players, and the media landscape – which means we also know what’s fair when it comes to pricing and rates. Whether your business is targeting San Diegans or Bostonians, we leverage our relationships and expertise to create custom strategies to reach our clients’ goals.
We help conceptualize and create effective advertisements across all media platforms. You may have the best-tasting energy drink, but if customers dislike the packaging, it will get lost among the many brands. If you make the best running shoe but the purchase flow on your website is overly complicated, then people don’t buy. At LMA, we don’t overlook the details, because details matter.
LMA is committed to delivering informed, media-savvy public relations services, based on a thorough understanding of issues that affect both our clients and their customers. Through our strong industry knowledge, we aim to produce results that positively impact our clients’ business objectives.